App Download | MMA / Marketing + Media Alliance

Gözde Alemli Unpacks Her Epic 5 Year Journey and 2026 Industry Shifts

Gözde Alemli has driven Appnext’s EMEA and LATAM growth for 5 years, from launching our Turkey office to serving as Chief Growth Officer. Let's deep dive into her career highlights with bold predictions for app marketing in 2026.

News Type:

Member Press Release

MiQ adquiere Rocket Lab para escalar el marketing in-app a nivel global

Rocket Lab, el App Growth Hub con base en América Latina, se une a MiQ para acelerar su expansión internacional, con foco en Asia-Pacífico y mercados emergentes donde el mobile es el canal dominante.

De México al mundo

News Type:

MMA Press Release

MAG App

Google: MAG Interactive builds and scales a thriving app business

MAG App

GOALS

• Build an engaging and competitive multiplayer game

• Grow a significant user base across multiple countries

• Monetise game to enable users to play for free

• Drive sales of paid version among engaged fans

SOLUTION

• Build Ruzzle for both Android and iOS

MAG Interactive

Google App Engine

Bethesda Campaign

Google: Bethesda Softworks uses the innovative Branded Video ad format on the AdMob network to unleash the trailer for its new game Dishonored

Bethesda Campaign

McDonalds Campaign

Google: Customers lead McDonald’s to mobile success

McDonalds Campaign

GOALS

• Be where our customers are – on mobile – and make it easier for them to find our restaurants.

• Push mobile sales through location-based services.

APPROACH

• Launched a mobile optimised website.

• Launched an application for Android and iPhone.

• Offer customers custom-made, mobile campaigns.