As per the new role, Edo Fernando will be responsible for the strategic growth of Xapads Media in the country while further strengthening the local team, partnerships, and innovation in the sector.
To set the stage we have an analysis by two analysts at EY who explore the key points in two frameworks.
One by Byron Sharp whose thinking resolves around how brands grow, and the other by Joel Rubinson, a proponent of outcomes-based marketing and the pivotal importance of targeting consumers in the movable middle.
Following this we jump right into panel of experts who offer their take on both frameworks, and actionable advice for you to follow.
This is a literal transcription of the online events of MMA Germany - The Greate Debate Series 2021 and MMA Germany or MMA EMEA are not responsible for the opinions expressed in the content published by the contributors present in this publication respecting the freedom of expression that is in line with the values of MMA.
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MMA Impact India is part of a global series that MMA hosts across markets bringing the ecosystem of publishers, agencies, marketers and tech enablers under one roof to accelerate modern marketing practices, discuss and learn upcoming trends and challenges in modern marketing. It is held across 42 countries and has become a signature property that is poised to shape the future of modern marketing.
The Brand Safety & Suitability Strategy Guide will provide critical guidance for marketers on how to establish an in-house capability to navigate brand safety and suitability issues.
