Just 12 days remain for the Union Budget 2022-2023 to be presented by the Finance Minister on February 1, 2022. Having an optimistic foresight with this year’s Budget, 66% of the marketers expect their budgets to increase this year (DCMN Growth Guide). Adgully reached out to cross-section of industry leaders to know about their expectations from the upcoming Budget.
Ahead of the Budget 2022-23 to be presented by Union Finannce Minister Nirmala Sitharaman on February 1, startup and Tech Industries have put forth their demands and expectations. Experts from the sector want the government to give incentives to the sector in order to brave the pandemic challenges, which have re-occurred with the rise of omicron variant across the globe.
This year, over 4.6 billion people will use the internet to find information, interact with friends and loved ones, read news and be entertained1. Those online experiences and the infrastructure that supports them, specifically digital advertising, are increasingly dependent on artificial intelligence (AI) and machine learning (ML). These advanced technologies help increase efficiency and accuracy, help users find and discover content, and provide relevant products and services.
Thursday, February 24, 2022 - 2:00am to 3:00am WIB
The onset of the pandemic has changed consumer behaviour definitively across the globe. While some of these changes may not be new, the lockdowns have only further accelerated adoption of shifting behaviour. A transformation largely anchored by smartphones, this change is especially pronounced in the mobile first economy of Indonesia.
With this context, what does 2022’s Ramadan hold in store for Indonesians? What should brands and advertisers focus on this year? We bring in experts from across the ecosystem to discuss all this and more!
MMA’s inaugural CX Unplugged Virtual (formerly IMPACT) brings together marketers and experts to share how to use experience as a competitive advantage.
MMA DATT Unplugged is a one-day in-person event bringing together brand marketers, data and privacy experts and other thought leaders to discuss and define the future of data in marketing.
