MMA Member Exclusive

MMA Member Sessions at POSSIBLE 2026: Reserve Your Spot

These sessions are open exclusively to Marketing + Media Alliance members attending POSSIBLE. MMA exists to reshape how marketing drives growth through research, real-world experimentation, and peer learning. As a non-profit, we're built to advance the industry by helping marketers create measurable enterprise value.

Select the sessions you'd like to attend and submit your RSVP. Space is limited and fills on a first-come, first-served basis. A confirmation will be sent to your email with your selections.

Complete the form below to RSVP:

Email Address *

First Name *

Last Name *

Job Title *

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Select the sessions you’ll be attending: *

AI Training: Decoding AI for Marketing LIVE

Research Overview Lunch and Learn: What We Know, What We’re Proving: MMA’s Research Agenda

ALTT Meeting: What’s Working, What’s Not, and What’s Next: The AI Leadership Community Meeting

MMA’s Member Welcome Mixer

Brand as Performance: Quantifying Brand’s Impact—What We’re Learning and How It Works

CAP Roundtable: The CAP Inner Circle: A Roundtable with Brands Who’ve Run the AI Creative Personalization Experiments

Labs/Case Studies: Inside the Lab: Deep Dives into MMA’s AI Advertising Experiments

MFC/B2B Council Lunch and Learn: Labs & Leaders: A POSSIBLE Lunch for MFC & B2B Council with MMA Think Tanks

Marketing Attribution Workshop (MATT): From Attribution to Incrementality to AI: What’s the New Center of Gravity? A Marketing Attribution Think Tank (MATT) Working Session

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If you have any questions, please contact us at [email protected].

MMA Member Sessions at POSSIBLE 2026: Reserve Your Spot

Complete the form below to RSVP:

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