| Page 537 | MMA / Marketing + Media Alliance

Delivering Mobile ROI With Outstanding First-time User Experience

Apr 28, 2016

This webinar takes a close look at first time user experience (FTUE), and why 'onboarding' is so vital to the success of any mobile app business. We'll look at the numbers that contribute to mobile ROI, but most important of all share practical ways to improve onboarding performance, deliver great FTUE, and enjoy mobile success as a result.

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Getting the Mobile Message Across in the Digital Economy: Improving Connections, Security, and Engagement

Apr 20, 2016

Mobile continues to become an essential part of work and leisure lives around the globe. According to a recent SAP Mobile Services survey, 74% of respondents cannot do without their mobile phones and 65% regularly use them to transact business online.

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MEDIA:NOW 2016

March 29, 2016

What kind of talent, organization, resources and creativity are needed to break through to consumers in this "on-demand" world?

Mobile Summit 2016

April 4, 2016 to April 5, 2016

QUAL360 NORTH AMERICA 2016

April 5, 2016 to April 6, 2016

WHERE QUAL INNOVATORS MEET

April 5-6, 2016, Washington D.C.

2015 MMA APAC Yearbook

The 2015 Yearbook is packed with all the insights and success tips that you have appreciated from MMA over the years: over 20 articles from expert practitioners across the board, country snapshots from across the region, profiles of the MMA leadership and membership,and comprehensive data sets. From trends and case studies to creative tips and marketing insights, this Yearbook has it all. The Yearbook is available for free download . Happy reading, and do share your feedback with us to make the fourth edition even better and in line with your markets and needs!

File Size:

10 MB

Education Section:

Aspirations for Mobile Marketing in 2016

The mobile landscape is set to grow even further in 2016. Nine Mobile Marketing Association's APAC Board Members from agencies and brands such as Facebook, Google, WPP, share their aspirations for mobile throughout 2016.

In this infographic, they have a common desire to achieve progress in measurement, drum up investments in leadership and technology, and increase mobile-led cross-platform campaigns.

Released:

March, 2016

Education Section:

Shopper Marketing Summit

March 15, 2016 to March 17, 2016

Defining the Future of Consumer Marketing

The divide between marketing and sales has evaporated and we’re entering a new age of marketing where all media are sales channels, all communications have “buy now” capabilities, and all marketing is essentially shopper marketing.

The Shopper Marketing Summit is an educational conference that helps define this new future of consumer marketing through best practices, strategies and insights that drive shopper-centric thinking and an improved shopper experience.

Mobile Moments

March 9, 2016

WHAT IS MOBILE MOMENTS?

Welcome to a different kind of mobile event.

WEAR Conference

May 24, 2016 to May 26, 2016

WEAR Conference
May 24 – 26, 2016
Seaport Boston Hotel
Boston, Mass

The Smithers Apex WEAR Conference, established in 2004 and known previously as Smart Fabrics & Wearable Technology, as well as Wearable Technology UX, has a storied history of bringing together the business of wearables & consumer experience. WEAR represents the interaction of man and machine, technology and body - in a completely seamless way.