Following the success of the 2015 event, the Festival of Media will return to Rome, Italy on 18-20 May 2016.
Senior level executives from the world's biggest brands, marketing and media agencies, will come together for 3 days to network and learn about the latest trends and techniques in the industry.
Also returning this year is the Festival of Media Awards, celebrating the best in media thinking across the globe. Entries for the Awards will open in November 2016.
This Webinar, “7 Mobile Use Cases to Inspire Your Omnichannel Marketing Efforts,” presented by Michael Trapani, product marketing manager of IBM Marketing Cloud, reorients mobile around the fact it has become more than a unique execution channel, and is capable of delivering experiences in a variety of ways, from apps to SMS to social. As Trapani said in his introduction: “It’s not an app or a message … mobile is basically everything a customer can do from a mobile device.”
These guidelines are intended to cover the measurement and disclosures related to dynamic, inapplication advertisements that appear on mobile devices. These guidelines are not intended at this time to cover the following: hard-coded advertising, or sponsorships or advertising in a non-mobile environment (the nature of the environment generally can be determined based on the operating system used to access the advertisement).
The Mobile Web Advertising Measurement Guidelines have been developed by the membership of the Mobile Marketing Association (MMA), the IAB (U.S.), and Media Rating Council (MRC) in close collaboration with the GSMA and other stakeholders. Contributors to these guidelines are representative of the key parties in the mobile marketing ecosystem, and include handset manufacturers, wireless operators, ad servers, content providers, agencies, brands and technology enablers.
The Mobile Viewable Advertising Impression Measurement Guidelines document that follows is intended to provide guidance for the measurement of viewable impressions in Mobile Web and Mobile In-Application (In-App) environments.
These viewability guidelines are designed for mobile (web and in-app) advertising. This document supersedes all previous MRC guidance on the measurement of viewable impressions of advertising that appears in mobile environments effective upon issuance and serves as permanent guidance (subject to periodic updates).
Discount for MMA Members:
Save $360 With Discount Code M16SP
Forrester Events provide immersive experiences to challenge your thinking and help you lead change. As digital technologies empower independence and fragment attention, modern marketing teams must deepen their understanding of their rapidly evolving digital customers.
If your company is an MMA member and you need log-in information, please email [email protected].
As the mobile phone has emerged as the single most personal means with which to communicate, the day’s speakers underscored that mobile as a marketing platform has to be equally personal, providing users with messaging that is meaningful, appropriate, relevant and contextual.
