Over the past few years, marketers have seen an explosion of customer data. The problem is that this data often reflects the fragmented pieces that make up a customer’s shopping journey. To accelerate your marketing strategy beyond these micro-moments and ignite shopper action, it’s crucial to know which data points are important, and how to strategically combine them.
This webinar takes a close look at first time user experience (FTUE), and why 'onboarding' is so vital to the success of any mobile app business. We'll look at the numbers that contribute to mobile ROI, but most important of all share practical ways to improve onboarding performance, deliver great FTUE, and enjoy mobile success as a result.
Mobile continues to become an essential part of work and leisure lives around the globe. According to a recent SAP Mobile Services survey, 74% of respondents cannot do without their mobile phones and 65% regularly use them to transact business online.
