Fourth in the “Mastering Multi-Touch Attribution” series, this webinar will focus on ways your organization can optimize MTA to achieve tangible business outcomes.

You will:

1. Identify a clear path to understanding how you can use MTA to make your marketing dollars work harder
2. Learn strategies for shifting the marketing analytics paradigm in your organization for greater value creation
3. Review real-world examples of agile marketing in practice and learn how global organizations use MTA approaches to increase marketing ROI

Second in the “Mastering Multi-Touch Attribution” series, this webinar will introduce key components of the MMA’s newly released Marketing Attribution Decision Guide (MADG) and Assessment so you can quickly begin applying critical insights that will benefit your organization. 

You will:

This webinar will provide an introduction to the MTA landscape and insights that will transform the way marketers do business.
 
You will:

Third in the “Mastering Multi-Touch Attribution” series, this webinar will help you differentiate between different MTA offerings and approaches and identify providers’ readiness to solve your most important marketing challenges.

You will:

2016 Mobile Marketing Trends Report

The MMA, in partnership with Kantar Millward Brown, will present the latest trends in mobile marketing – what we’re seeing, what works, what’s missing, and where we go from here – as analyzed from a deep dive into the winning Cannes Lions and Global Smarties Awards campaigns from 2016.

Reimagining Mobile Creative: It’s Time to Exceed Consumer Expectations

Join Rubicon Project and Tapjoy for a dynamic discussion of Tapjoy’s 2-year study with comScore evaluating the impact of video for brands such as Dodge, Citi, Lego, Huggies and more. Featuring John Peragine, SVP, Head of Video at Rubicon Project and Emily McInerney, VP, Marketing at Tapjoy, you will: