Today, 80% of internet users worldwide own and use a smartphone in addition to a desktop computer. Given that, internet consumption habits of global consumers have transformed in recent years, driven by the optionality of new technology and a proliferation of devices. With each of those devices comes data – vast amounts of it – and deciding what to do with that data has become the million-dollar question for today’s marketers.
FOR THE 2nd TIME IN SÃO PAULO, THE BIGGEST PLAYERS OF THE MOBILE MARKET DISCUSS THE FUTURE AND THE TECHNOLOGICAL IMPACT IN THE WORLD
Among the highlights is the unprecedented startup competition that will award the most innovative company with US$ 50,000.00; a three-day mentoring at Google Headquarters and the chance to dispute with global startups;
São Paulo receives one of the most important global networking events of the mobile technology industry on August 24th at WTC Events Center.
eTail was launched in 1999 and is the premiere multi-channel retail conference dedicated to supporting the growth of the retail industry through high-level networking and extensive thought leadership. eTail East was launched as part of the eTail Conference series to speak to the unique challenges facing retailers looking to grow their brand in the market. Download the agenda to learn more http://bit.ly/1TupIcF
Discount 25% for MMA’s members (Use Code: ETE16MMA)
El marketing se renueva para las plataformas móviles: Asista a La Revolución Móvil 2016 Latinoamérica para entender cómo la tecnología impacta en audiencias, comercio y medios de pago
If your company is an MMA member and you need log-in information, please email [email protected].
When four hundred marketers, representing $66 billion in media spend, come together to discuss marketing in a mobile world, there are bound to be some major learnings, and that was the case at the Mobile Marketing Assocation’s Marketing Leadership Forum, which was held on May 10 - 11, 2016 at the Crowne Plaza Times Square.
Everything we know about mobile is about to change. All marketers understand that mobile is the must-win battleground to build unbreakable bonds with customers. Yet, with every attempt to catch up, it seems a new technology emerges threatening to disrupt organizations, even entire industries. How can marketers get ahead of disruption? How can we rethink everything we know about mobile to better prepare ourselves for an ever changing future?
