Brand + Performance - the art and science of mobile programmatic
This year, all roads point to mobile.
Brands have had great success with programmatic advertising on desktop; they simply can’t afford to ignore mobile if they want to reach the next billion customers.
Mobile's ability to target a consumer based on the choice of content they are consuming, apps downloaded, location, time, behaviourial data, even purchase history, provides a lot of insight into consumer interest.
The Event for Asian eCommerce & Multi-Channel Retail Innovators
eTail Asia is the destination event for large, established e-retailers to share best practice, challenge convention and network among the leaders of Asian eCommerce.
Combining inspirational case studies from pioneers with dozens of small-group, peer-to-peer learning formats, eTail Asia delivers a practical roadmap for every challenge and opportunity you face.
If your company is an MMA member and you need log-in information, please email [email protected].
The Mobile Marketing Association is expanding its members-only acceleration tools with our latest release, the MTA Data Acquisition RFI. This template is specifically designed to assist marketers in evaluating and securing higher quality data.
It’s that time of the year again, when the right insider tips can transform the results of your marketing strategy for the year! With digital spending having officially surpassed TV spend, the stage is set for 2018 to be the biggest year yet for digital in general, with mobile advertising playing the hero. However, with mobile growing at a blinding pace, it can be challenging for global marketers to keep up and know what to expect from the coming year.
Learn best practices for making informed mobile marketing decisions and maximizing insights from your data.
Key takeaways:
- How to's on harnessing your data at the granular level
- Strategies on building omni-channel marketing campaigns
- Visibility in what's on the horizon with machine learning in mobile marketing
