Eight Takeaways From the Webinar “Rewarded Video –
Make Your Brand the Hero”

During this MMA webinar on May 17, 2018, King’s Global VP/Ad Product Melissa Stein, and Head of Measurement and Insights Jonathan Stringfield, laid out the case for advertisers to embrace rewarded video as a way to achieve high engagement and valuable interactions from mobile gamers and other mobile consumers. (Rewarded video gives the consumer some form of value in exchange for watching an ad.) Here are eight takeaways: