| Page 417 | MMA / Marketing + Media Alliance

How to stop wasting ad impressions: Holiday audience targeting guide for 2019

Sep 17, 2019

Q4 is around the corner and holiday shopping is near. You’ve made your advertising list and you’ve checked it twice, but your campaign success depends on reaching the right audience at the right time. During this webinar, Cuebiq will share the latest research on consumer behaviors around holiday shopping and will take a deep dive into targeting the right audiences to drive them to the store.

Key Insights:

2019 consumer shopping trends to capitalize on

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Fraud

Combating Mobile Fraud - MMA Infographic

Released:

July, 2019

Education Section:

Definitions, Guidelines, Research, Trends Reports

Tool

MMA Attribution Fraud Assessment Tool

Find out what % of your mobile ad budget is being wasted due to attribution fraud.

Mobile Marketing in 2019 and Beyond: Trends and Tips You Need to Know

Sep 5, 2019

Join the MMA and App Annie for a live webinar focused on key trends in mobile and how you can optimize your mobile marketing programs to position your company for success. Leveraging 9 years of market-leading tenure and the industry’s most accurate, trusted and comprehensive mobile data, we will take you through the state of mobile marketing today, where it is going and how you can use mobile data to stand out from competitors and win with customers.

Key takeaways:

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