In the APAC region, Indonesia is one of the leading countries when it comes to mobile programmatic. Thanks to heavy mobile investment in Southeast Asia, advertisers are looking for more efficient ways to achieve their marketing goals. The effectiveness and efficiency of a programmatic campaign is encouraging marketers to increase their spends on the channels.
Thanks, speakers and fellow panellist - it was a great session and conversation. Very insightful! Thanks, MMA team for organising and bringing all of us together!
