Had an amazing time at the MMA Global APAC event learning about new trends in programmatic advertising with AI! Thanks to Vivek Ballabh for moderating the discussions so well and keeping us on track. Huge shoutout to Lloyd Pereira and Moneka Khurana for organizing such a fantastic learning experience. Special thanks to Vishal Singh for sharing the post and highlighting the value of this event. Excited to implement these learnings in my work! #ai #marketing #media #advertising #brandmanagement #dabur #fmcg #programatic
"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2023 SMARTIES Awards winners. This booklet features detailed campaign objectives, strategies that worked, business impacts, and behind-the-scenes success stories. It also includes guidance for future participants, making it a valuable resource for anyone looking to understand what it takes to win a SMARTIES Award. This comprehensive guide showcases the best practices and insights from award-winning campaigns.
Present you the release of awaited Annual Report: Brand Safety and Martech 2024.
This report unfolds how AI revolution, brand building, campaign, attention, the emerging influencers marketing to evolving user experiences are essential towards nowadays challenges.
Our eighth annual study highlights the latest trends in marketing measurement and attribution for 2024. Marketers have shown increased economic optimism in the first quarter, though this has not translated into higher media budgets. Instead, there is a stronger emphasis on achieving measurable outcomes, with fewer companies prioritizing reach.
