Fernando Sarael is a digital and media leader with over 14 years of experience driving brand and commercial impact across FMCG, Tech, and Global Enterprise sectors. Currently the Head of Newsroom at RGE Group, he leads a global Digital Center of Excellence to standardize reputation strategies and translate complex business priorities into high-resonance content.
With a deep background in agency leadership, Fernando previously served as Business Director and Head of Social & Content at Ogilvy Indonesia, where he drove consistent growth across the Wyeth Nutrition and Nestle portfolio and pioneered content-at-scale strategies that served as a primary growth driver for the agency.
Previously recognized as SEA Young Business Leader of the Year by Campaign Asia, Fernando blends creative storytelling with analytical rigor, backed by a Data Science program from Singapore Management University, to drive measurable brand and business growth.
