A seasoned advertising professional with over 16 years of experience in ad sales, digital media, and audience measurement. Known for building strong partnerships with leading brands and agencies across Indonesia, while delivering impactful and measurable marketing outcomes. Experience across Spotify, Httpool/Aleph and Nielsen Indonesia reflects a balance of commercial acumen and strategic thinking. Brings a data-driven yet practical approach to evaluating marketing effectiveness, with a focus on translating insights into meaningful business impact in a complex, evolving media landscape.
