Sanika Rathod is a Marketing Director at Reckitt with over 18 years of global experience across India, USA, UK, and Mexico. She has led multi-category portfolios at scale, driving share growth and brand turnarounds while building high-performing teams and future-ready marketing capabilities. Her work spans brand building, portfolio development, and creating consumer-centric innovation and demand generation solutions to unlock growth in complex markets. Known for combining strategic rigor with enterprise thinking, Sanika focuses on architecting marketing systems that deliver sustained impact, bringing a sharp, practitioner-led lens on effectiveness and modern marketing to the SMARTIES Awards Indonesia jury.
