Keshini Subasinghe, Marketing Director at Multi Bintang Indonesia, is a mission-oriented marketing leader with over 14 years of experience across HEINEKEN and Unilever, spanning both, market and regional leadership roles across Asia. A Sri Lankan national based in Jakarta, she has a proven track record of driving growth, premiumisation, and portfolio transformation, including revitalising struggling businesses through robust, consumer-inspired strategies that build strong, purposeful brands.
Prior to her current role, Keshini served as Commercial Development Manager at HEINEKEN Asia Pacific in Singapore, where she partnered with operating companies across the region to shape growth strategies, strengthen execution, and build marketing and commercial capabilities at scale. Earlier, as Marketing Director at HEINEKEN Sri Lanka and a member of the Management Team, she played a key role in driving change management and reshaping the portfolio in a highly regulated (dark) market.
Keshini commenced her career at Unilever, where she spent 10 years leading multi-category portfolios, including Oral Care and Deodorants, as Category Head, delivering market share gains, strengthening brand equity, and building high-performing cross-functional teams across diverse categories.
