Iskandar Siva | MMA / Marketing + Media Alliance

Iskandar Siva

Director of Global Experimentation & Creative Growth
ParagonCorp

Iskandar Siva is a creative innovator and business strategist known for bridging storytelling, technology, and human insight. As Director of Global Experimentation & Creative Growth at ParagonCorp, he leads initiatives across creative, digital, and experiential ecosystems through ParaStudio. With more than two decades of experience spanning entertainment, tech, and brand transformation, he believes creativity should not only inspire culture, but also drive measurable business impact. Previously, he held leadership positions at Gojek and Ruangguru, contributing to some of the region’s most influential digital and content