A seasoned marketing leader whose career reflects both consistent impact and a genuine passion for building brands that matter. With over two decades of experience across leading organizations such as Greenfields, Godrej, Danone, and Unilever, Erwin shaped and revitalized portfolios across multiple categories, combining sharp strategic thinking with hands-on execution.
Currently serving as Chief Marketing Officer at Greenfields Dairy Indonesia, Erwin has led the company through a strong turnaround, delivering strong growth while strengthening its brand relevance in an increasingly competitive landscape.
Erwin's experience spans not only brand and category leadership but also human capital, giving a holistic perspective on building both brands and organizations.
Named among Indonesia’s most influential marketers, Erwin continues to approach his craft with humility—always eager to listen, collaborate, and contribute to the next generation of impactful ideas.
