Ferly 'Peyi' Novriadi has wasted his musical gift by giving the advertising industry more than twenty years of his precious life to date. Along the way, he created some of the best campaigns for iconic brands and won a notable amount of respected advertising awards, including the Clio, One Show, Cannes Lions, and D&AD.
In 2013, Peyi co-founded bujukrayu, an intimate creative collective which has since grown into three unique creative shops: seleBRasi, BRiburayu, and BRbuahmanis. Despite his advertising success, he is still anticipating to fulfill his destiny to be an obscure musician.
