"Michael started as a motion designer in 2012, back when he was just trying to make things move. Production taught him speed, discipline, and how easily good ideas get ruined. So he moved into art direction to protect them earlier. Today, he’s an Executive Creative Director who believes advertising is just everyday life with better timing. A good idea isn’t magic. It comes from paying attention. To how people talk. What they share. What they quietly care about. He turns small, everyday behavior into work people recognize as their own. His work has been recognized at D&AD, Spikes Asia, Adfest, Ad Stars, MMA Smarties, Citra Pariwara, YouTube Works, Marketing Excellence Awards, Hashtag Asia, and Campaign Asia’s “Indonesia’s Hottest Creative” list, multiple times. From radio to film to brand experience to AI-driven marketing, he builds ideas that travel across formats without losing their soul. The goal stays the same: chase work that feels true. The kind people send to someone they care about without knowing who made it. That’s the win. After all, that’s the job. Entertain people."
