"With over 11 years of experience across APAC including Indonesia, Singapore, Korea, and Australia, I currently serve as Strategy Director at dentsu Indonesia, leading integrated media strategy and planning across key accounts. Professional Experience & Regional Exposure - Currently leading planning and strategy for clients including Kraft Heinz, Ferrero, Tokopedia, and TikTok Shop at dentsu Indonesia. - Led regional performance and media planning for Google Play at Essence (part of GroupM) across APAC markets including Korea, Japan, India, and Southeast Asia. - Managed FMCG portfolios including P&G categories during tenure at Mediacom. - Experience across both agency and in house roles including Ruangguru Business Impact & Achievements - Improved campaign efficiency with 27 percent tCPA improvement and contributed to 35 percent business growth through automated planning solutions - Delivered strong business outcomes across roles including 9.5 times growth at Ruangguru and double digit revenue growth for FMCG brands - Spearheaded strategy development for new business and retention pitches, contributing to multi million dollar wins - Led strategies that improved brand performance including market share growth and top of mind awareness Strategic & Technical Expertise: - Strong in full funnel media strategy across digital and traditional platforms - Experienced in data driven marketing, forecasting, and performance analytics - Known for building structured planning frameworks to improve consistency and scalability - Able to translate complex data into clear and actionable business strategies Leadership & Collaboration - Lead cross functional collaboration across strategy, media, and execution teams - Engage directly with senior stakeholders to align business objectives and marketing strategy - Contribute to capability building through frameworks, training, and ways of working improvements Commitment as a Juror - Bring a balanced perspective across strategy, execution, and measurable business impact - Committed to objective and impartial evaluation based on effectiveness and innovation - Will actively support and engage with the MMA Smarties Awards"
