Katheryn Lui is the APAC Strategy Lead at Publicis Groupe, leading regional growth strategy for global brands across Asia‑Pacific.
With over 25 years of experience in marketing and advertising across Australia, Hong Kong, and China, Katheryn brings a deep regional understanding of how culture, context, and commerce shape what works in APAC, informed by her experience across finance, entertainment, luxury, hospitality, beauty, fashion, FMCG, and NGOs. Her work centres on translating consumer insights and market signals into clear decisions that drive sustainable growth across diverse, fast‑moving markets. She brings together data, technology, media, and creative to build integrated strategies that strengthen brand experience and deliver measurable outcomes.
Katheryn has served as a judge for the Festival of Media Awards and Young Kam Fan Awards, a Global Mentor for LIA, and Chairwoman of the Effie Hong Kong Awards Committee, reflecting her ongoing commitment to advancing excellence and innovation across the industry.
