As Head of FMCG and Partners at GrabAds Indonesia, Abraham leads strategic partnerships with some of the country’s largest consumer brands, helping them unlock growth through Grab’s integrated ecosystem across mobility, deliveries, and digital commerce.
With more than a decade of experience across global technology platforms, Abraham brings deep expertise in building marketing and commercial strategies that connect digital media with real-world business outcomes.
Prior to joining Grab, he spent over nine years at Google, where he most recently served as Head of Industry Sales, leading strategic accounts and driving consistent year-on-year growth through data-driven account planning and innovative digital marketing solutions.
During his time at Google, Abraham spearheaded initiatives that bridged online and offline consumer journeys, including pioneering Online-to-Offline marketing programs that translated digital engagement into measurable in-store results. His work also included launching large-scale digital marketing strategies for new product introductions and securing major global brand partnerships.
