Sanjay Trisal is the General Manager for AppsFlyer across India, Southeast Asia, Australia, and New Zealand, where he oversees full P&L ownership and leads growth across some of the world’s most diverse and fast-evolving mobile markets.
Having spent over a decade shaping AppsFlyer’s regional presence, Sanjay has been a key force in expanding the company’s partnerships and influence—deepening collaboration with marketers, publishers, platforms, and the broader martech ecosystem. Under his leadership, AppsFlyer has strengthened its standing as a trusted, independent authority in marketing measurement.
With more than 20 years of experience across IT, high-tech, and consulting, Sanjay brings a strong combination of commercial acumen, industry insight, and future-focused thinking. His work spans the full mobile marketing value chain, giving him a practitioner’s understanding of market challenges, innovation curves, and emerging opportunities.
Recognized for his ecosystem-first approach, Sanjay is known for building high-performing teams, delivering consistent revenue outcomes, and championing operational excellence. He continues to advocate for industry collaboration, responsible data practices, and elevating marketing effectiveness across the region.
