From Campaigns to Business Value: How AI Will Transform Marketing

AI is fundamentally redefining how marketing drives growth and enterprise value. Yet many marketing organizations remain stuck in early-stage experimentation - pilots, fragmented tools, and efficiency plays that don’t add up to system-wide impact.

Join Janet Balis, Managing Director & Partner at BCG, and Vas Bakopoulos, Senior Vice President of Industry Research at the Marketing + Media Alliance (MMA), as they unpack new research revealing how AI will transform marketing workflows, talent models, agency partnerships, and C-suite alignment over the next 24–36 months.

This session is designed for forward-leaning marketing professionals who want to stay ahead of accelerating disruption and lead their organizations through the next era of AI-enabled growth.

• See the future of marketing’s operating model
• Understand where AI will disrupt marketing work first
• Prepare for agentic AI and the next wave of productivity
• Redefine agency and partner ecosystems for an AI-driven era

What you will walk away with

• A clear roadmap for focusing AI investments where they will produce immediate and enterprise-wide value.
• A set of actions marketing leaders can take now to rewire workflows, upskill teams, and align the C-suite.
• Practical examples of how AI can unlock profitable growth and help CMOs drive broader cross-functional transformation.
• Guidance for building an AI-enabled operating model that elevates human creativity, strengthens partnerships, and accelerates business impact.

Join us and learn how to lead your organization confidently into the future of AI-powered marketing.

Register now to reserve your place.