Performance today = Right Audience + Right Algorithm

The two common buzzwords in digital advertising are audience targeting and programmatic.

Join us on a live virtual fireside chat to understand how both are getting more refined, and work in a commerce first world to deliver brand outcomes.

Key takeaways:

• Commerce audiences: How this is the logical evolution of targeting within a growing digital universe in India
• Algorithm-based buying: In a media universe of unlimited opportunities how algorithms need to work harder
• Commerce audience use cases for brand objectives and how these compare with traditional broad targeting
• About Product Performance Ads (PPA) and how it aims to solve for brand objectives
• In a world of multiple programmatic choices, why would one choose PPA to build customer value