Brand marketing remains under constant scrutiny—often the first to face cuts when budgets tighten. Why? The second session will explore the p…
Marketing remains a critical driver of growth—so why isn’t it accounted for like other business assets? In the first session we dive into the obs…
The marketing measurement toolkit is more complex than ever—MTA, MMM, RCTs—all promising answers yet often delivering conflicting results. The final s…
Personalization has moved from promise to pressure. New research from the Marketing + Media Alliance, EY, and Monks reveals how leading brands are…
As marketing enters a transformative phase with AI agents advancing from copilots to autonomous teams, join MMA Global’s Responsible AI Innovation L…
Join us for a pivotal webinar, presented by Teads, as we explore the critical role of supporting quality journalism, particularly with the nation…
This webinar presents groundbreaking research that reshapes our understanding of brand growth. For the first time, Kantar has combined attitudinal…
This webinar will tackle the ongoing debate between brand-building and performance-driven marketing, focusing on the attribution and measurement…
Hands on with agents Workshop on evaluating AI risk (and responsible use)
The MMA Academy Mobile Expert Certificate Program 2. Consideration – Cooperative Moments and the Attention They Harness Explore the power of c…
The MMA Academy Mobile Expert Certificate Program 3. Action – The Ultimate Guide to Interactive Mobile Video Ads Master interactive mobile video …
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