The Impact and Future of Brand Safety: What should you lookout for? | MMA / Marketing + Media Alliance

The Impact and Future of Brand Safety: What should you lookout for?

Thursday, December 9, 2021 - 2:00pm to 3:00pm EST

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Key trends must remain top-of-mind to inform your evolving brand safety strategy. Keeping an eye on ever-shifting trends will help you improve and adjust your strategy as tech solutions and approaches to brand safety change.

Speakers:

Sarah Personette

Former Chief Customer Officer

Twitter

Terri Schriver

Brand Safety Executive

Bank of America

Andrew Stephen

L'Oreal Professor of Marketing & Director of the Oxford Future of Marketing Initiative

Said Business School, University of Oxford

Neal Thurman

Co-founder, Brand Safety Institute, Director

Coalition for Better Ads

Joshua Lowcock

Chief Digital/Brand Safety Officer

UM

Meg Haley

Global Head of Revenue Product Strategy

Twitter

Presentations: