Webinar Sponsor:
Michael Ahearn
Vice President Customer Development & Strategy, Sinch
Tom Daly
Former Group Director, Global Connections, The Coca-Cola Company
Conversational messaging is changing the way consumers buy. It provides brands with an opportunity to increase engagement through personalized conversations, drive sales and gain insights across the customer journey. This webinar will outline the business case for using mobile messaging, why conversational marketing is important, examples of how to engage consumers in this channel and share industry best practices.
