The Opportunity in OTT
The live TV OTT landscape is scaling at a rapid rate. Brands are seeing this new opportunity as a way to reach unduplicated audiences across consumer-preferred devices with targeted messages. On the backend, access to transparent delivery reporting and ROI metrics, website visitation and brand lifts have been a gamechanger.
During this breakfast, attendees will discuss the importance of understanding how to leverage advertising to today’s on-the-go viewers. Attendees will also discover how to put their brand ahead of the curve by having the right strategy in place for impression-based buying and advanced TV.
When: Tuesday, October 8 at 8:30AM – 11:00AM CDT
(add to Google Calendar | Outlook / Apple Calendar)
Where: The Florentine, 151 West Adams Street (Inside the JW Marriott), Chicago, IL 60603