Off the Hook!
By Steve Smith, August 2006 issue

Mobile Marketing Gets Creative

Published and printed in MediaPost Publications
This article was submitted to the MMA by Mobot, a NeoMedia Technologies Company.

Remember all those crappy banner ads in the 1990s, when it seemed that any intern with html skills could become an interactive account executive?

You’re not likely to see the same mistake with the emerging mobile platform. Even at this nascent stage, the creative juices are gushing from seasoned teams that are thinking hard about the unique interactive aspects of this platform.

The industry’s best minds know the world doesn’t need another ringtone, wallpaper, or short-code sweepstakes. The most creative mobile executions these days aggressively explore the wireless device itself — what the technology does, where it does it, and how marketing messages can be integrated into our most intimate communications habits.

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