What is the current level of adoption of MTA (multi-touch attribution)? What impact does it have on marketing ROI? How do walled garden and GDPR practices affect data sharing and what can be done about these limitations? In this breakfast session, the MATT (Marketing Attribution Think Tank) invites you to hear our latest findings, workarounds, and share your thoughts.
When: Tuesday, March 5, 2019, 8:00AM – 9:00AM
Where: MMA Impact 2019, Convene, 117 West 46th Street, New York, NY 10036
Speaker:
