Building Brands and Businesses: Marketing in an Age of Disruption
The holy grail for marketers is a one-to-one, relevant relationship with their customers. With more and more technology and platforms coming to market, brands need to navigate the complex convergence of marketing, technology and management.
Come join Bruce H. Rogers, Founding Managing Director, The SITO Institute for Consumer Behavior and Location Sciences as he facilitates one-to-one conversations with some of today's marketing leaders. Attendees will hear from John Osborn, CEO, OMD USA who will share how his media services firm is innovating and winning business in the face technology disruption and increased competition ; Michelle Bottomley, CMO, New York Life will discuss how to revitalize a 174 year-old iconic brand; Peter Horst, CEO CMO Inc., former CMO of Capital One and Hershey’s and author of “Marketing in the #FakeNews Era” will help you prepare you brand for an age of hyper partisanship and polarization.
The discussion will culminate with a Q&A session.
When: Wednesday, May 15th, 2019
Where: Little Park, 85 W Broadway, New York, NY 10007
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