Wednesday, July 15, 2026
Registration
Opening Remarks + SMARTIES Awards | The Global Marketing Excellence Awards's Launch
The Marketing + Media Alliance (MMA) is the global, non-profit community of Chief Marketing Officers and senior marketing leaders advancing marketers’ ability to create value.
Digital Transformation in Cambodia
From Campaigns to Customer Ecosystems
Consumers no longer engage with brands through isolated campaigns; they expect seamless experiences across every touchpoint. This session explores how leading organizations are shifting from short-term marketing activities to building connected customer ecosystems that drive loyalty, advocacy, and long-term growth. Learn how brands are integrating media, commerce, data, and customer experience into a unified growth strategy.
Building a Data-Driven Marketing Organization
As marketing becomes increasingly accountable for business outcomes, data has emerged as a critical competitive asset. This session examines how organizations are leveraging customer insights, measurement frameworks, and advanced analytics to improve decision-making and maximize marketing effectiveness. Discover how leading brands are transforming data into actionable intelligence that drives growth.
Panel Discussion
From Attention to Action: Driving Growth in the Digital Economy
In an era of information abundance, capturing consumer attention is only the beginning. This session examines how organizations can turn consumer insights into action, optimize customer experiences, and unlock sustainable growth through digital transformation.
