Well our research certainly casts doubt on those recommendations. Our research is based on mathematical representation of processes which are inviolate. If you only look at aggregated data, as they tend to do, you can be quite misled. Clearly, Outcomes Based Planning is now a legitimate alternative hypothesis that we hope marketers want to test for long term health of the brand to the reach based recommendations of those other experts.
Well our research certainly
Well our research certainly casts doubt on those recommendations. Our research is based on mathematical representation of processes which are inviolate. If you only look at aggregated data, as they tend to do, you can be quite misled. Clearly, Outcomes Based Planning is now a legitimate alternative hypothesis that we hope marketers want to test for long term health of the brand to the reach based recommendations of those other experts.
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