Copy does NOT have to be superior to achieve these results but it can't be ridiculously bad either. For those who know your brand in the movable middle, you are most likely reminding them and activating memory structures they already have so no, the copy does not have to be amazing.
Copy does NOT have to be
Copy does NOT have to be superior to achieve these results but it can't be ridiculously bad either. For those who know your brand in the movable middle, you are most likely reminding them and activating memory structures they already have so no, the copy does not have to be amazing.
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