COVID-19 Marketer Knowledge Center

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A summary of the news in digital media, marketing, and technology authored by Joshua Lowcock, EVP, Chief Digital & Innovation Officer / Global Brand Safety
Officer, UM.

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Why Sustainability Could Be More Crucial — And Difficult — For Brands In The COVID-19 Era

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Lessons From Lockdown: Inside Fender's Coronavirus Marketing Retune

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How To Avoid A Coronavirus Marketing Fail

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BIA Revises Its U.S. Local Advertising Revenue Forecast Down to $144.3B Due To Coronavirus Impacts

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Managing Marketing Efforts In The Coronavirus Era

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The Power Of Purpose: How The Advertising, Marketing And Media Industries Can Help Fight Coronavirus

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Marketing In The Age Of Coronavirus: The Dos and (Many) Don’ts

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WHO Halts Hydroxychloroquine Trial For Coronavirus Amid Safety Fears

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YouTube Accelerates Launch Of Connected TV Ad Products Amid Coronavirus Viewership Boom

[APAC] #ShapingTheFuture through Digitisation & Consumption

Friday, June 5, 2020 - 3:00am to 4:00am SGT

Watch the Webinar on YouTube here.

Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consumption patterns. Social media, smartphones, mobile apps and digital retailing merge with traditional consumption spheres, supported by digital devices which further encourage consumers to communicate and influence other consumers to consume.

Region:

APAC