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A summary of the news in digital media, marketing, and technology authored by Joshua Lowcock, EVP, Chief Digital & Innovation Officer / Global Brand Safety
Officer, UM.

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Opinion: Coronavirus Rewriting Social Connection Rules

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Two Huge Covid-19 Studies Are Retracted After Scientists Sound Alarms

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Jimmy Kimmel Does What He Can to Help Disney Attract Advertisers

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National TV Ad Market Down $1.6B Year-over-Year

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Schools Turn to Surveillance Tech to Prevent Covid-19 Spread

[APAC Webinar] Decoding The Gaming Audience

Monday, June 15, 2020 - 3:00am to 4:00am SGT

Games

Watch the video on YouTube here.

The gaming industry has come a long way since the ‎#retrogaming days of Atari and arcades, and the gaming community is finally getting a serious look from mainstream media and brands. With more than 1 billion Tweets on gaming last year, Gaming Twitter has been thriving.

Since the COVID-19 outbreak, even more people are turning to gaming as a major source of comfort, entertainment and social interaction.

Region:

APAC