AI skills and training | MMA / Marketing + Media Alliance

Which AI skills does a marketing team need, and how do we build them?

Every marketing team needs people who can put AI to work, now that it is redefining the marketer’s role. Decoding AI for Marketers is our hands-on training: how AI systems work, where they are strong and where they fall short, and how to prompt, build agents, and manage risk. We teach through real-life examples and practical exercises.

  • 35 sessions

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Decoding AI for Marketers

The Future of Work in Marketing

Apr 3, 2026 · 1:00:59Member-only access

Redefining the marketer's role from "content creator" to "system orchestrator." We wrap up the week by focusing on AI governance, the "Editor-in-Chief" mindset, and how to scale these systems into a production-grade enterprise workforce.

  • Rex BriggsMarketing + Media Alliance
  • Caleb Briggs

Behind the work

Part of the
AI Leadership Think Tank