If your company is an MMA member and you need log-in information, please email [email protected].
Members Only
Rex Briggs
MMA AI Subject Matter Expert and Author, “The AI Conundrum”, Marketing + Media Alliance
Caleb Briggs
Co-author, The AI Conundrum
Explains how large language models such as ChatGPT, Claude and Gemini work by predicting the next word, and why that causes hallucinations. Covers prompting practices (expert personas, context, examples, step-by-step reasoning, encouragement), Anthropic’s prompt library and Chatbot Arena model rankings. Viewers run prompting exercises and bargain with a sales chatbot, and see how jailbreaks expose hidden system prompts and how instructions buried in an uploaded file can hijack a chatbot.
