Responsible AI and Scoring AI Risk | MMA / Marketing + Media Alliance
Decoding AI for Marketers

Responsible AI and Scoring AI Risk

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Apr 26, 2024 Global
Rex Briggs Rex Briggs MMA AI Subject Matter Expert and Author, “The AI Conundrum”, Marketing + Media Alliance
Caleb Briggs Caleb Briggs Co-author, The AI Conundrum

Covers AI workflows, APIs and agents: a generative audio ad workflow chaining GPT-4 and ElevenLabs text-to-speech with human review, and agents that plan, use tools and keep memory. Viewers try AgentGPT and answer a net promoter score survey that is analyzed live in GPT-4. It closes with responsible AI: a poll scoring facial recognition use cases against the three-part risk framework (precision, input control, need for rationale).