The State of Creative and Video in Marketing

NEVER-BEFORE-SEEN RESEARCH: Despite being a key driver of marketing effectiveness, creative still suffers from underinvestment—largely because its ROI remains hard to quantify. Meanwhile, the creative process itself has become more complex, especially as brands adapt to a video-first world. Find out how creative is evolving, why video is more central to the conversation than ever, and how AI is expected to change all that.