How is Joel Rubinson's thinking different from Peter Fader's thinking? Seems similar. | MMA / Marketing + Media Alliance

How is Joel Rubinson's thinking different from Peter Fader's thinking? Seems similar.

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Joel Rubinson's picture

Pete Fader focused on the value of a customer but presented no insight into the relative responsiveness of segments to advertising. Our work goes deeper into the marketing value chain but the two can be combined.

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