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Actionable Insights: Leveraging Purchase Behavior in the Age of Digital Privacy

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Actionable Insights: Leveraging Purchase Behavior in the Age of Digital Privacy

Wednesday, October 2, 2024 - 12:30pm to 1:00pm EDT

Privacy

Shopper Marketing

The current digital marketing landscape, influenced by Google's evolving stance on third-party cookies and increased digital privacy concerns, has prompted marketers to seek more reliable strategies. Purchase-based targeting has emerged as a transformative solution for CPG companies, revolutionizing audience engagement and campaign optimization.

Region:

Global

Speakers:

Mike Ellgass

EVP Global Media, CPG and Retail

Circana

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Your Smarties Coach GPT Experience

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Q1.How easy was it to understand the category recommendations provided by the Smarties Coach GPT? *

Q2.How accurately did the tool help match your campaign to the most suitable categories? *

Q3.Was the feedback on campaign improvement useful for refining your submission? *

Q4.How satisfied are you with the guidance provided on filling out the submission form? *

Q5.How would you rate the overall ease of use and navigation of the Smarties Coach GPT? *

Is there any additional functionality or information you would like to see in the Smarties Coach GPT to improve your experience?

Would you be willing to provide a testimonial about your experience with the Smarties Coach GPT, and give consent for us to feature it on our website, social media, and other promotional materials?

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Meet Me @DMEXCO - Elvin ALTUN

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18 September

19 September

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MMA ACADEMY FOUNDATION & MASTERY TRAININGS

Select Your Training and Take The First Step Toward Shaping Your Future! *

AI for Content Generation & Creative Processes

AI for Audience Development & Media Buying

AI for Measurement, Attribution & Insight Generation

Advanced Prompt Techniques

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Beyond the Awards: SMARTIES Unplugged 2024 Winning Campaigns Booklet

"Beyond the Awards" offers an exclusive glimpse into the stories behind the 2023 SMARTIES Awards winners. This booklet features detailed campaign objectives, strategies that worked, business impacts, and behind-the-scenes success stories. It also includes guidance for future participants, making it a valuable resource for anyone looking to understand what it takes to win a SMARTIES Award. This comprehensive guide showcases the best practices and insights from award-winning campaigns.

Event

Register for SMARTIES India Unplugged + Gala Night

October 11, 2024 | Mumbai

Webinar: Reimagine Customer Discovery Fueled by Short-Form Video

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Wednesday, October 2, 2024 - 12:30pm to 1:00pm EDT

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