As the Market Client Lead for Unilever Philippines at Publicis Media, I lead one of the country’s largest and most dynamic marketing businesses across media, digital, commerce, and partnerships.
With a career spanning agency, CPG, and platform leadership, I bring a uniquely holistic perspective to modern marketing. I began my career in the agency world, deepened my consumer and commercial expertise at Nestlé, expanded my digital and technology perspective at Meta, and I now lead the Unilever business within pubU Philippines.
Because of this, I can combine strategic thinking, business acumen, and deep digital fluency. I've led award-winning campaigns and transformative Social First initiatives across beauty, personal care, and FMCG brands. My work has been recognized across regional and global award platforms, with a strong focus on innovation, creator ecosystems, earned-owned-paid integration, and modern media effectiveness.
