MLP Leaders
MMA Leadership Pulse 2026:
Retention: The New Engine of Growth In Today's Economy
Friday, 28 August 2026
Emtek Hall, 8th Floor, SCTV Tower, Jakarta, Indonesia
As the market matures, retention is taking its place alongside acquisition as the lever that compounds value over time, with brands that focus media and engagement on their most responsive customers seeing performance lifts of 50 to 100 percent. This exclusive gathering opens that conversation, framed for leaders shaping strategy for the rest of 2026.
The MMA Leadership Pulse serves as a convergence point for CEOs, CMO’s, CXO’s Marketing Directors, General Managers, Founders, Heads of Marketing/Digital/Technology and other senior decision-makers in a relaxed yet focused environment—enabling meaningful networking, open discussion and real-world knowledge exchange across brands, agencies, media companies, publishers, telecommunications, and technology firms.
At this Part III Session, the panel draws on three distinct vantage points. Grab brings the platform economy view, where retention ties consumer loyalty to the income and livelihood of drivers and merchants on the ground. EMTEK brings the media and content lens, showing how attention earned through storytelling builds lasting audience relationships. Dentsu rounds it out with the brand and agency perspective, on how experience design and consistent engagement turn one-time buyers into long-term customers.
Together, these views give a fuller picture of what retention looks like in practice. The conversation is meant to leave the room with ideas they can take back to their own organizations, from rethinking loyalty programs to using data and AI for more personal engagement. The goal is a clearer sense of how retention fits into growth strategy going forward.
