Joel Rubinson
MMA MTA Expert & President, Rubinson Partners, Inc.
Ben Eddy
Head of Marketing Analytics, Ally Bank
Brian Truss
Director, Consumer Engagement and Digital Marketing - US Nutrition, reckitt
In the current economic climate, CMOs are under pressure to define strategic marketing initiatives that are better aligned to deliver exponential business growth. The MMA's Movable Middles Growth Framework is a stock-moving strategy that aligns budgets, channel allocation, and audience targeting directly with ROAS tied to consumers who are more likely to respond to and be impacted by a brand’s advertising. This webinar discusses how targeting a firm's movable middle can outperform a traditional reach plan by more than 50% ROAS.
