Webinar Partner:
Deepak Oram
Sr. VP - Growth Marketing & Martech, HDFC Bank
MVS Murthy
Chief Marketing Officer, Federal Bank India
Loveleen Sahrawat
Head of Brand, Digital & Social Marketing, Media, Consumer Research & Insight, Aditya Birla Capital
This session deep dives into various Martech trends that are shaping the financial sector, implementation issues and challenges facing the BFSI Industry and their management.
Key Highlights:
- Relevance and importance of Martech solutions across industries are establishing slowly but steadily
- Implementing Martech requires a highly collaborative business culture across sales, marketing, service and IT
- Data, the biggest fuel of Martech solutions often poses challenges
- These challenges increase multi-fold in the case of the financial sector
- Customer financial data needs to be kept highly secured.
Who Should Attend:
- Chief Marketing Officers
- VP/AVP - Marketing/Digital
- Sr. Marketing Manager
- Digital Marketing Manager
- CIO/CTO
